NIGO® and the Next Landscape of FamilyMart

NIGO® has unveiled a new teaser related to FamilyMart.

The teaser introduces a new logo reading “FAMIMA,” accompanied by animated visual content built around the same graphic identity. Featuring a bright blue and green color palette, along with playful elements reminiscent of eyes and stars, the logo presents a pop, approachable visual language.

NIGO® , who has served as FamilyMart’s creative director, has been involved in a wide range of brand-related initiatives, including logos, uniforms, store design, and product visuals. This newly released teaser can be understood as the latest visual expression to emerge from that ongoing creative collaboration.

The name “FAMIMA” itself is also notable. Long used as an informal nickname for FamilyMart, its clear positioning as a logo suggests an intention to foreground familiarity and accessibility within the brand’s visual communication.

At present, no further details have been disclosed regarding how this logo or the accompanying visuals will be implemented—whether through specific stores, services, or projects. Nonetheless, the teaser offers a glimpse into the visual direction currently being explored, providing a point of reference for how FamilyMart’s brand expression may continue to evolve.