SOSHIOTSUKI Presents AW26 Collection at Pitti Uomo

SOSHIOTSUKI unveiled its Autumn/Winter 2026 collection on January 15–16, 2026, as a guest designer at the 109th edition of Pitti Uomo. The presentation marked the brand’s first runway show in Europe.

The show took place at the historic Santa Maria Novella in Florence, providing a solemn architectural backdrop that underscored the collection’s restrained yet powerful presence.

Titled “IN FLORENCE,” the collection revisits Italian tailoring through a distinctly Japanese lens. Drawing inspiration from Italy’s influence on Japan during the late-1980s bubble era, SOSHIOTSUKI reinterprets classic menswear as a form of “reverse import.” Sharp inverted-triangle silhouettes, exaggerated double-breasted jackets, manipulated lapels, and bias-cut shirts introduce movement and tension into traditional tailoring.

Collaborations with ASICS SportStyle, GUNZE, and PROLETA RE ART were also revealed, further expanding the collection’s dialogue between craftsmanship, functionality, and contemporary expression.

Through this Florence debut, SOSHIOTSUKI clearly signaled its intention to engage with global menswear culture while remaining grounded in its own rigorous design philosophy.